May 2017 - Coast Studios
May 2017

Monthly Archives

  • Branding: What it is and why it’s a vital part of your business!

    Your brand represents the heart and soul of your company and as such should be developed with great care and detail.

    We don’t believe in just creating a logo design, or simply choosing fonts and colours that look nice, we respect the process that is tailored to every company and culminates in a wholistic brand package that people are drawn to.

    Here we outline our process, the end products and why you should choose COAST for your branding project.

    Step 1. Strategy Session

    Our Aim: To gain a broad understanding of your business, we run through an in-house brand positioning workshop considering:

    • Business overview
    • Goals you have
    • Map your competitors/clients.
    • Broad industry overview
    • Initial ideas: fonts, colours, likes/dislikes
    • Mood-board of idea’s
    • Word cloud Generation
    logo design step 1

    Step 2. Research Phase

    Our Aim: To cultivate as many potential ideas as possible.

    • First we start with a word cloud
    • We brainstorm through creative thinking and drawings
    • Thorough research and analysis (competitors, clients, stakeholders etc.)
    • More creative thinking – drawing ideas
    • Inspiration collecting (filing away)
    logo design step 3

    Step 3. Brand Mark Generation

    Our Aim: To produce a range of diverse concepts.

    • COAST design meeting debrief after workshop
    • Creative concepting
    • Review ALL previous ideas and thoughts and cull
    • Turn a mood-board of very different ideas into concepts to present to you
    • In situ example creation e.g. business cards, shirts, signage.
    logo design step 2

    Step 4. Refinements

    Our Aim: To refine Logo designs following the joint concept meeting with you.

    • Refine chosen concepts (from the meeting)
    • Add colour and supporting elements (based off mood-board feedback)
    • Produce a polished concept and in situ mockups

    Step 5. Final Delivery

    Our Aim: Craft chosen concept into a final branding package through detail driven design.

    • Refine brand mark details (letter kerning, exact CMYK/Pantone colours.)
    • Create logo variations & test logo variations across different in situ scenarios
    • Finalise colour palette
    • Finalise fonts
    • Finalise imagery
    • Build Brand Guidelines document
    logo design step 5

    5 tips for creating a meaningful brand & Logo Design

    1. MAKE IT APPEALING

    This sounds easy right? Everyone wants a logo thats appealing, but to ensure your brand is not only on-trend and is effective is to know your target market. Your not selling to anyone and everyone, your designing your brand for potential clients.

    2. TARGETED FOR YOUR MARKET

    Just because you love fluro pink and comic sans it doesn’t mean they’re right for a law firm. You need to ensure the look and feel for your brand suits the market your targeting.

    3. KISS (KEEP IT SIMPLE STUPID)

    This is an age old saying, but it rings true! The most effective and iconic brands keep it simple! Think Coca Cola, Nike, Chanel.. all avoid complex image based designs.

    4. LEAVE A LASTING IMPRESSION

    At COAST we get to know you and your business to ensure that we can find a way through your brand mark to leave a lasting impression. Think of icons and imagery instead of letters, or clever ways to represent what you do without literally piling a collage of images on a page. Think unique, relevant and practical.

    5. PRACTICALITY IS PARAMOUNT

    Practicality is paramount! If it can’t easily be reversed on a dark background then it doesn’t work. If you can’t scale it to fit on a business card it isn’t practical and in some instances your logo design may be used by others and hence needs to be be able to apply in a wide range of mediums.

    Some of our receent Brand Mark Examples.

    LOGO DESIGN COFFS HARBOUR | LOGO DESIGN PORT MACQUARIE

    Let’s get started!

    Fill out the form below and one of our branding experts will be in touch, alternatively you call us on (02)66516 733





  • Essential Shopify Guide: Sell more with Shopify!

    Shopify is a brilliant platform to set up an online store without all the fuss of merchant accounts or bank fees. We’ve put together a list of the benefits of Shopify and also the possibilities we can help you with.

    Whether you’re just getting started with Shopify or looking at updating and expanding your Shopify site, our team of designers and Shopify developers can help you create an amazing custom website that will help you grow your business.

    New to Shopify?

    Shopify started an online store to sell snowboards to their customers. From there they created a simple and effective web based ecommerce online platform to make it easy for any start-up or serious retailer to sell products online stress-free!

    It’s a stress free, turnkey solution
    There’s no need to worry about bank fees or merchant setup stresses, you can get a good ecommerce platform in less than 10minutes!

    Keep track of orders
    Shopify makes it easy to keep track of which orders have been paid for, and their shipped or delivery status.

    Safe and secure
    Shopify provides a fast and reliable, secure shopping cart solution for your ecommerce website. You can accept Visa, MasterCard, and also PayPal.

    Inventory management
    You can manage your entire inventory with Shopify. Keep track of your stock levels, and automatically stop selling products when items sell out.

    Flexible shipping rates
    You can set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

    Automatic taxes
    Based on where you are, Shopify will automatically handle major country and state tax rates.

    Manage your store on the go
    Shopify makes it so easy to manage your store right from your phone! You can use their app to update your store, manage inventory, fulfil orders, and contact customers.

    Easy to process refunds
    You can refund some or all of an order to the payment method used, and when you do your inventory is then updated automatically.

    Why build your Shopify website with COAST?

    Coffs Harbour Shopify Developers | Port Macquarie Shopify Developers

    We are experienced custom Shopify website designers and developers!

    You don’t need to be locked into a standard Shopify website theme… we create beautiful unique and custom Shopify sites that offer visitors a specialised buying experience. We take care of all the web stuff so you don’t need to worry. You can focus on getting that business started and get selling online!

    It doesn’t matter where you’re at with your website, whether you haven’t started yet or are looking at updating and expanding your Shopify site, we are the developers for you.

    Just because your Shopify website is live, it doesn’t mean you’re left in the dark. Our Shopify website experts will provide you with in-house and/or remote Shopify website training so that you can confidently use and operate your store.

    We set up all your bank and payment systems to ensure payments flow in easily. Should you ever need help we are only a phone call away!

    Some of the ways our Shopify website experts can help you.

    Shopify FAQ’s
    Sometimes you just need help answering everyday questions about Shopify. Payments, shipping and configuration or GST. Whatever your Shopify website needs, we can help!

    Design Updates
    Perhaps you want to update your site because you have had a business rebrand, or maybe your site’s looking a little 90’s and you want to re-design it… We can help!

    Shopify App Setup
    Whether it’s an accounting integration, currency converters, sale pop-ups or mail-chimp newsletter signup apps, we can install & configure for you.

    Let’s get started!

    Fill out the form below and one of our Shopify website experts will be in touch, alternatively you call us on (02)66516 733