Caravan/Camping giant gets a creative rebrand.
The Watson’s Leisure Centre brand encompasses Jayco Coffs, Lets Go Motorhomes and Camping World Coffs. This conglomerate offers the biggest & best range of new & used caravans, campervans, motorhomes & camping gear in NSW.
We were approached by the board to strategise & develop the parent brand, sub brands which included both print & digital collateral. Every piece was crafted in close consultation with the client to ensure consistency and clarity.
This was a HUGE undertaking that included brand strategy, logo design and corporate style guides; graphic design and marketing strategy including, billboard signage, onsite signage + business cards; digital marketing and strategy incorporating both design and custom built websites for the Leisure Centre, Camping World and Jayco Coffs.